From its origins as an Italian maker of quality hand made mountain shoes, Diadora is now a renowned manufacturer of stylish Italian clothing and shoes, with a real pedigree in Tennis clothing. Bjorn Borg was one of the first tennis icons to wear Diadora gear, followed in later years by Pat Cash. Icons in other sports included football genius Roberto Bettega.
In recent years, Diadora have concentrated on high fashion combined with technical form and function for extra comfort.